By far the most common transition authors take into other work is speaking. This is not just as simple as publishing a book and waiting for the speaking offers to roll in. While we have a course on the exact steps to take, the most important thing to keep in mind is that although it can be a slow build, speaking is one of those careers where your fee can skyrocket once you have success.
Most non-fiction books—even straight memoirs—display the author’s knowledge about a topic. And the majority of authors share their experiences because they want to help others who struggle or have struggled with the same issues that they have. Creating a one-on-one or group coaching program, either based on material in the book or simply on the topic, provides an author not only with the opportunity to help people on an even deeper level but also a way to take a deeper dive into the topic (possibly providing you with material for book two?)
Want to take the coaching to the next level (and possibly get paid better for it)? Consider offering consulting services to companies who could use whatever expertise you established with the book.
If your coaching program is in full swing, maybe you want to create a bunch of mini-me’s—or at least train other people in what you’ve been teaching. Developing a curriculum and providing certification shouldn’t be hard if you have a thorough coaching program.
The same material you create for a coaching program can be used in a monthly membership program. You can run these however you want—with videos and worksheets you’ve created, with guest interviews, with in-person events or with daily or weekly video check-ins. The main thing to remember is that people abandon monthly programs that they don’t use so make this as value-packed as possible (the more the group includes direct involvement with you, the more value it’s going to have).
We’re living in the day and age of event throwing and your event can be anything from a workshop to a retreat to a weekly gathering and it can be held at a cafe, theater, holistic health center or AirBnB (we’ve held events at all of them). Your programming can cover the same material that your monthly programs and everything else does but here’s the secret about gatherings: oftentimes people are just aching to connect with a like-minded community and thus the activities matter far less than simply the fact that the event is happening.
Call masterminds either the most ingenious concept or the greatest racket out there but plenty of authors are launching them—and with hefty membership fees. Joe Polish runs two Genius Network groups (with a $100,000 and $25,000 annual cost respectively)—and he’s not the only one. The key to a mastermind is in its members: the price tag is the ultimate weeding out process, leaving members to network and do business with those whose businesses are thriving.
Selling an on-brand product can be a way to take your expertise to another commercial level. James Swanick, the author of The 30-Day No Alcohol Challenge: Your Simple Guide to Easily Reduce Or Quit Alcohol, was doing well with his 30 Day No Alcohol Challenge program but his career skyrocketed when he developed and started selling blue blocking glasses.
Yes, there are a billion podcasts out there. But anyone who tells you it’s too late to start one is lying. If you’re looking for the next steps to get started, consider taking Anna’s free class on it. One thing to keep in mind: podcasts are very rarely a source of revenue; much like a book, they are a credibility builder but they are even better for providing an opportunity for people to develop a “know and trust” factor with you and therefore support all your other endeavors (detailed above).
For more on what a book can do for your career, read Anna’s stories on the topic: