#1 International Bestseller



When Darren Prince was 14, he started what would become a multi-million dollar baseball card company. By the time he was 25, he was doing deals with Magic Johnson, Pam Anderson, Smokin’ Joe Frazier, Chevy Chase, and Muhammad Ali. A few years later, he launched his own marketing company, representing the biggest names in the world, while at the same time nearly dying from drug addiction.

After a drug overdose, many demoralizing nights, and mornings where he couldn’t get out of bed without a prescription in hand, Darren hit bottom. That’s when he discovered that all he needed in life were the Four A’s: Action, Accountability, Acceptance, and Attitude Adjustment. A poster boy for the opioid epidemic, Darren tells a life-in-the-fast-lane tale about how our outside accomplishments can hide our internal struggles. A thrilling ride into the upper echelons of celebrity as well as an electric examination of a man hitting rock bottom, Aiming High proves that it’s never too late to find a new way of life. With foreword by NBA superstar Earvin “Magic” Johnson, it’s captivating from the very first line.

Released on October 2nd, Aiming High quickly rose on the Amazon Best Sellers chart to #1 both National and International in new releases.


About the Author

Darren Prince has been in the sports and entertainment industry since he was 14 years old. He built a multi-million dollar baseball card company and then became a leader in private autograph signings. After selling his company he launched Prince Marketing Group in 1996 representing Magic Johnson, Smokin Joe Frazier, Dennis Rodman, Chevy Chase, and Pamela Anderson for marketing opportunities such as endorsements, corporate events and licensing. Over the last 20 years PMG has continued to add such legendary talent as Hulk Hogan, Charlie Sheen, Ric Flair, Roy Jones Jr, and the late Evel Knievel.

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